All products are formulated to be safe and gentle on tween/teen skin, but still have the effectiveness this age group needs, because they are high performance and full of clever ingredients. 100% natural, 0% nasties and baddies, and made in England.
Charlotte Fidler is a former Vogue Beauty Editor and Creative Director with a 20-year career in magazines including ELLE, US Glamour, and UK Glamour, who founded Spots & Stripes after struggling to find safe, effective products for her 11-year-old daughter’s changing skin. Drawing on her Oxford education in Philosophy and Theology and extensive beauty industry expertise, Charlotte spent three years developing an award-winning, earth-friendly tween/teen skincare and haircare line that bridges the gap between gentle baby products and harsh adult formulations. As a solo founder, she has grown the brand to £1.8 million turnover in 2025 with 48% customer retention, securing features in Vogue, The Guardian, and This Morning while achieving profitability since launch with a 13% EBITDA in 2023.
Buyer : parents, particularly mothers who’ve used natural baby and child products and want to carry on with that safe/gentle/eco ethos for their tweens/teens. End User : Girls and Boys age 8+ 70% DTC; 30% Amazon Turnover £1.8m in 2025. Multi-Award winning (Indy Best, Junior Magazine, Beauty Shortlist) Major PR in Vogue, This Morning, Daily Mail, You Magazine, The Guardian and more 48% existing customer retention & 57k+ subscribers Approaching 100,000 orders In profit since launch : EBITDA 13% in ‘23, 9.2% in ’24
Children’s skin, hair and bodies start changing at about 8-10 (it can be baby-perfect skin and hair, to spots, sweat and greasiness overnight!). But there is almost nothing to bridge the gap between overly-gentle baby/young child products and teen-acne/adult products that are way too harsh for their still delicate skin.
Fun-looking products that are safe and gentle on tween/teen skin, but still have the high performance, effectiveness this age needs. Gentle cleansers for changing skin; sulphate-free shampoos and washes that clean without drying or irritating; a completely natural deodorant that actually works.
“Charlotte started Spots & Stripes from a need to create responsible, safe, gentle and natural skin care products for young, sensitive skin. She has grown the award-winning company to a multi-million pound AAR as a solo founder. Incredible.” Paul Finch, Co-founder, Growth Studio
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