Founder Erim Kaur, built the brand around the cultural tradition of hair oiling passed down from her late mother, giving the products a deeply personal and authentic story that resonates with consumers seeking both effectiveness and emotional connection.
Erim Kaur is a visionary entrepreneur and influencer who founded ByErim, a seven-figure luxury haircare brand rooted in her cultural heritage of hair oiling passed down from her late mother. Her vertically integrated business merges time-honored Ayurvedic traditions with British science, creating 100% natural, vegan products that deliver visible results for all hair types. With over 115,000 units sold and a social media community exceeding 400,000 followers, Erim has positioned ByErim as both a premium haircare brand and an educational platform, earning features in CNBC, Business Insider, and Vogue while securing retail partnerships with Debenhams UK and Namshi UAE.
Conscious consumers seeking effective, natural, and inclusive haircare Gen Z to Millennials who value simplicity, authenticity, and sustainability Beauty-aware individuals, both male & female Those that want effortless routines and trust brands that combine tradition with innovation Seven-figure luxury haircare brand operating for four years Over 115,000 units sold with 8+ SKUs Award-winning, and featured in CNBC, Business Insider, and Vogue Stocked in Debenhams (UK), Namshi (UAE), and Amazon Next product launch set for early next year
Haircare is often overcomplicated, inconsistent, and not truly inclusive. Consumers struggle to find products that are natural, effective, and easy to use. Most solutions cater to specific hair types or rely on harsh ingredients, leaving people frustrated and disconnected from what healthy, effortless haircare should be
ByErim simplifies haircare with a 100% natural, vegan, and inclusive product range inspired by Ayurvedic wisdom and backed by British science. Our formulas deliver visible, long-lasting results for every hair type through a simple, effective routine merging heritage, innovation, and sustainability to make healthy hair effortless for all.
“Erim had an incredible emotive back-story that both inspires the brand she has created and the work she does. ByErim is a vertically integrated business, and Erim’s high profile social influencer status also means ByErim comes with an army of super fans” Paul Finch, Co-founder, Growth Studio
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