“I’ve always taken solace in my self-care routine because it not only grounds me, but it reminds me to take a moment for myself. When I look good, I feel more confident in myself. My self-care routine got me thinking… Life is 100mph, but when do we take five minutes for ourselves? Clear For Men was born around this insight; a skincare brand for men, with a mission to break the stigma around male mental health, one bottle at a time.”
Louis Watkins is a purpose-driven founder who created Clear For Men at age 24, a skincare brand on a mission to break the stigma around male mental health through self-care. Drawing from his own mental health journey, Louis recognized that grooming rituals could provide men with essential moments to pause and prioritize themselves. His brand combines effective, sustainable skincare with mental health advocacy, featuring innovative packaging made from waste biomass. Clear For Men has achieved impressive year-over-year growth of 87.1% and won multiple awards including Best Wellbeing Product (2025) and Health & Wellbeing StartUp of the Year Regional Winner (2024), establishing Louis as a charismatic champion for men’s wellness in the beauty industry.
Men aged 25–40, seeking effective, meaningful self-care Women aged 21–40 purchasing gifts for the men in their lives Customers that understand that It's just not skincare. It's a reminder to Take Five® 2023 vs 2024 YoY growth: +87.1% 2024 vs 2025 (Year to Date) YoY growth: +19.8% “This Season’s Best Men’s Grooming Products” (2023) Best Wellbeing Product Winner (2025) Health & Wellbeing StartUp of the Year Regional Winner (2024)
We want to educate men on the importance of self-care and show them that it’s not weak to express vulnerability, Men’s self-care and wellbeing is often overlooked by the beauty industry, so we want to level the playing field by creating a skincare brand that cares, gives back and leads the way to becoming a 100% sustainable brand.
A skincare brand that aims to educate and inform on the importance of men’s self care through the act of skincare rituals and moments to ‘take five’. Single-use plastic is an evergrowing concern in the cosmetic industry, so Clear for Men uses an innovative solution that means our packaging is created out of waste biomass. With 64% of consumers preferring sustainable packaging, this switch will be a revolutionary way to differentiate Clear For Men.
“A man on a mission. Louis has incredible drive, passion, charisma and charm; he is a genuine purpose driven founder with an exciting future.” Paul Finch, Co-founder, Growth Studio
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