Driven by their belief in evidence-based skincare, their treatments target the root cause of stretch marks using the most clinically researched ingredients and methods, ensuring real, proven results.
Meg Gordon is a skincare entrepreneur and co-founder of Stria Lab, born from her personal experience with postpartum stretch marks after her first pregnancy. As best friends and business partners, Meg and Madeline identified a gap in the market for evidence-based stretch mark solutions, leading them to develop TECA-powered formulations combined with accessible micro-needling technology. Having previously built successful businesses in the beauty space, Meg’s expertise has been instrumental in growing Stria Lab rapidly over two years to achieve a £600K run rate with 52% month-on-month growth and a 22% profit margin, winning 19 awards and earning endorsement from board-certified dermatologists while offering customers a science-led approach to body confidence.
Madeline Dickinson is a skincare entrepreneur and co-founder of Striā Lab, driven by her own journey with pregnancy stretch marks to create clinically proven solutions backed by peer-reviewed science. Alongside best friend and business partner Meg, Madeline has championed evidence-based skincare by developing dual-action treatments that combine TECA-powered topical creams with at-home micro-needling technology, democratising professional dermatological treatments. Her commitment to real, proven results has grown Stria Lab into an award-winning brand achieving impressive 52% month-on-month growth, with hundreds of 5-star reviews and recent launch of a subscription model, helping women worldwide feel confident and supported through bodily changes without compromising on scientific rigor.
Stretch marks affect over 90% of people – from pregnancy and puberty to muscle gain and weight change. The category is projected to reach $2.6 billion by 2029, fuelled by the rise of targeted body care and at-home treatments. Yet no brand truly owns this space. Grown rapidly over two years to reach a £600K run rate Growing 52% month on month with a 22% profit margin Won 19 awards and earned hundreds of 5-star reviews Recently launched a subscription model
Stretch marks affect up to 90% of people – yet there are no effective at-home solutions to truly treat them. Most are told they’re untreatable, which is a common misconception. Despite their prevalence, stretch marks remain one of skincare’s most overlooked and underresearched concerns, with few evidence-based options available.
Striā Lab takes a science-led, dual-action approach targeting the breakdown of collagen and elastin – the root cause of stretch marks. Home to the cult Stretch Mark Repair Programme, we combine TECA-powered formulas with targeted microneedling for real, visible results.
“Meg and Madeline started Striā Lab after not being able to find an effective product they wanted to use. We loved the energy of the founders, alongside the market opportunity to treat stretch marks effective in men and women, for weight loss and weight gain” Paul Finch, Co-founder, Growth Studio
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