We pair this tradition with modern formulation expertise. We’ve enhanced the power of rice water, added in the proven actives and botanical extracts, to create a simple, luxurious, and effective range of haircare and skin care products.
Miriam Ahmad is a Birmingham-based entrepreneur who founded Miriam’s Collection in September 2023, born from her personal journey overcoming alopecia and discovering the transformative power of rice water. Drawing inspiration from the centuries-old practices of the Yao women in China, Miriam has built a multi-purpose haircare and skincare brand that simplifies beauty routines by combining heritage botanicals with modern science. In just two years of operation, she has achieved over £712,000 in revenue, secured retail partnerships with TikTok Shop and Superdrug Online, and built a loyal community through her philosophy that beauty doesn’t need complicated routines—just a few well-crafted essentials that deliver visible results.
Women, aged 25–60, who value simplicity and results Consumers tired of complicated routines and unnecessary products Customers that seek to understand the ingredients in the products they are using and how they work while looking beautiful in their bathroom, fit into their lives and actually make a visible difference Can be found on TikTok Shop, Superdrug Online (Marketplace) and also via our website Revenue to date (2 years of operating) - £712,980.83
Many people think they need multiple products, each targeting a different concern. This becomes overwhelming as consumers struggle to keep up with a ten-step skincare or haircare routine. Our philosophy is rooted in simplicity. When ingredients are chosen with intention and formulated to address multiple concerns, you don’t need excess.
A curated range of haircare and skincare products powered by rice water, botanical actives and gentle science. Fewer products that work harder to strengthen hair, support the skin barrier and restore hydration, without overwhelm. Our products are multi-purpose, so you can do more with less.
“Miriam found a brilliant product – rice water – that is great for the skin and hair, and created a brand for all skin and hair types off the back of it. We saw clear potential in Miriam’s Collection, and Miriam for where she can take the brand.” Paul Finch, Co-founder, Growth Studio
Stay updated on our latest news and connect with us across our platforms.
Interested in learning more? Share your details on the form and we’ll send you our pitch deck.
"*" indicates required fields
