We hold the highest TrustPilot rating for any antiperspirant and deodorant brand. Sustainability is also at the heart of the brand, with a case engineered to last for years, made in the UK from 100% recycled plastic to keep carbon footprint low.
Oliver Batiste is a chartered accountant (CFA, ACCA) and co-founder of Make Waves, the UK’s first refillable antiperspirant brand that bridges performance and sustainability. Alongside his childhood friend Owen, Oli has leveraged his financial expertise from roles at EOS Deal Advisory and Digital Jersey to grow Make Waves from concept to multi-million pound revenue almost single-handedly. His data-driven approach and focus on metrics has been instrumental in achieving the UK’s highest Trustpilot rating (4.9★) for any antiperspirant brand, winning the Marie Claire Sustainability Award, and building a community of 40,000+ customers that includes Premier League footballers, Olympians, and Paralympians who trust the brand’s clinically effective, dermatologist-approved formulas.
Owen Machon is a chartered accountant and co-founder of Make Waves, bringing financial rigor and strategic insight to building the UK’s leading refillable antiperspirant brand. As former accountants, Owen and his co-founder Oli have grown Make Waves with a distinctive focus on numbers, metrics, and sustainable growth strategies. Owen’s operational leadership has been key to scaling the brand’s UK-designed refill system, achieving B-Corp-level sustainability standards with locally produced products, and expanding the community to over 40,000 users. His commitment to combining clean, clinically effective formulas with environmental responsibility has positioned Make Waves as the highest-rated antiperspirant on Trustpilot and a Marie Claire Sustainability Award winner.
Conscious modern consumers - active teens to ambitious professionals and busy parents, who all expect products that perform, feel good, and do good Customers who seek out clean and sustainable brands Grown our community to 40k armpits Have become the UK’s highest-rated antiperspirant (refillable or not) on Trustpilot #(4.9★) Winner of the Marie Claire Sustainability Award Recognised by the British Beauty Council Our community includes Premier League footballers, Olympians, and Paralympians who trust our products to perform
For years, people have had to choose between products that work and products that are kind to the planet. Most refillables don’t stop sweat and most antiperspirants use harsh ingredients and virgin single-use plastics. Consumers deserve more – protection that performs, is kind to their skin and also our planet.
Make Waves bridges performance and sustainability with the UK’s first refillable antiperspirant. Our dermatologist-approved clean formulas stop sweat, not just odour, while our refill system stops plastic reaching our oceans. Designed, produced and filled in the UK using sustainable practices, we’re here to Make Waves.
“Oli and Owen have grown Make Waves from nothing to a multi-million pound revenue almost singlehandedly. Both former accountants, their growth strategy and performance is heavily weighted in an eye on
the numbers, metrics and spreadsheets.” Paul Finch, Co-founder, Growth Studio
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