Beard Surgeon elevates male grooming by merging the art of perfumery with daily beard care. We create premium oils, balms and accessories inspired by luxury colognes, delivering sophisticated products through immersive retail experiences, TikTok Shop and online platforms.
Tare Garry is the visionary CEO behind Beard Surgeon, a luxury male grooming brand that merges premium scents with beard care. As one of three childhood friends who founded the company in 2020, Tare identified a gap in the market for sophisticated, fragrance-forward grooming products. Under his leadership, Beard Surgeon has achieved nearly £2.5 million in sales over three years and expanded to multiple retail locations including Westfield London, Westfield Stratford, and Manchester Arndale. Tare’s entrepreneurial drive and commitment to elevating male grooming through the art of perfumery has positioned Beard Surgeon as a standout brand in the competitive men’s grooming space.
Oje Ohonyan serves as CFO and Co-founder of Beard Surgeon, bringing financial acumen and strategic oversight to the fast-growing grooming brand. As one of the founding trio of childhood friends, Oje has been instrumental in building Beard Surgeon’s multi-channel business model spanning physical retail kiosks, TikTok Shop, and Shopify. His financial stewardship has supported the brand’s impressive growth trajectory, including collaborations with major names like Gymshark, Disney, and Westfield, and recognition from Lloyds Bank. Oje’s ability to balance growth ambition with financial discipline has been key to Beard Surgeon’s sustainable expansion.
Aby N’cho is the Chief Operating Officer and Co-founder of Beard Surgeon, playing a crucial role in the brand’s operational excellence and retail expansion. Alongside his childhood friends Tare and Oje, Aby co-created Beard Surgeon from a shared frustration with the lack of quality, premium-scented beard care products. His operational leadership has been vital in scaling the brand’s presence across six major retail locations and managing the complex logistics of multi-channel distribution through kiosks, pop-ups, TikTok Shop, and online platforms. Aby’s hands-on approach and commitment to delivering exceptional customer experiences has helped build Beard Surgeon’s reputation for quality and style.
Style conscious men aged 20 to 45 who value appearance and fragrance Professionals and trend-focused men who shop in malls and online Shoppers seeking high-quality grooming products with premium scents Nearly £2.5 million in sales over three years Multiple retail locations: Westfield London, Westfield Stratford, Manchester Arndale, Trafford Centre, Lakeside, and Watford Atria Collaborations with Gymshark, Disney and Westfield Featured by Lloyds Bank Multi-channel presence: Shopify, TikTok Shop, physical kiosks
Male grooming products often lack sophistication, fragrance quality and memorable shopping experiences. Most brands offer generic scents and packaging that fail to connect with men who want to express style, confidence and individuality. The market lacks a brand that merges luxury fragrance with daily grooming.
Beard Surgeon elevates male grooming by combining the art of perfumery with beard care. We create premium oils, balms and accessories inspired by luxury colognes, available through immersive retail kiosks, popups, TikTok Shop and Shopify. Our products encourage men to invest in scent, style and self care.
“The vibe. We were immediately drawn to the energy, ambition, and hustle that Beard Surgeon demonstrated. We loved the dynamic, trust and fun between the three founders stemming from being childhood friends” Paul Finch, Co-founder, Growth Studio
Stay updated on our latest news and connect with us across our platforms.
Interested in learning more? Share your details on the form and we’ll send you our pitch deck.
"*" indicates required fields
