We’re delighted to be featured on the official Boots Newsroom as Breakout Beauty UK returns for 2026 – bigger, bolder, and backed by more support than ever.
The piece captures exactly why this programme exists. As Grace Vernon, Head of Ignite, Foresight and Trends at Boots, puts it: launching a brand is more accessible than ever, but scaling it sustainably is a very different challenge. Boots’ coverage outlines the full scope of what’s on offer this year – a ten-week intensive accelerator, £1 million in total programme support, and a prize package worth £850,000 – as well as the real-world results from 2025, with Make Waves rolling out across 300 Boots stores and ByErim launching into 50.
Applications are open now. Apply here.
Read the full article on the Boots Newsroom →
