The Times has tackled a question we hear from beauty founders constantly: why is it easier than ever to launch a brand, yet so hard to scale one?
Reporter Jess Jones digs into the funding and cashflow hurdles that hit as brands grow, from investor bias against young, female, TikTok-first founders to the 60 to 90-day retail payment terms that squeeze small businesses hardest. Paul Finch features alongside Grace Vernon of Boots Ignite, ambassador Susie Ma, and 2025 cohort founders Erim Kaur of ByErim and Joy Howieson of Project Plump.
The feature runs across The Times’s print and digital editions, reaching close to 28 million. We’ve been building this angle with The Times for a few months – and we’re delighted to see this feature size, topical content and valuable reach.
