A Brilliant Future For British Beauty Has Arrived
Growth Studio is proud to reveal the 12 finalist founders selected for Breakout Beauty UK at the launch on Monday 27th October — a first-of-its-kind accelerator programme designed to transform visionary UK beauty entrepreneurs into global household names.
From gender-neutral deodorant and purpose-driven skincare to brands infused with cultural heritage, this year’s finalists represent the cutting edge of creativity in beauty.
Following an unprecedented response from more than 200 beauty founders nationwide, this year’s selected participants stand out for their extraordinary diversity. 80% of the finalists identify as women, with the final 12 proudly championing underrepresented BAME talent across the industry.
Alongside 11 UK founders, the judges chose to invite one standout beauty entrepreneur from Australia, who will be joining as a virtual programme guest.
Over six weeks, the finalists will gain unparalleled access to mentorship, investment guidance, retail opportunities, and award-winning business development support curated by Growth Studio, with two participants winning a guaranteed Boots listing across 10 stores and a prize value worth over £350,000 from Boots and TikTok Shop.
Backed by headline partners Boots, TikTok Shop, HSBC Innovation Banking, FDD International and supported by Bird & Bird, the British Beauty Council and Venrex, Breakout Beauty UK is redefining the future of British beauty innovation.
Ambassadors Trinny Woodall, multi-millionaire founder of Trinny London, and Mitchell Halliday, creator of Made by Mitchell, will inspire and guide participants. Boots will be offering behind-the-scenes access as well as dedicated support from its in-house experts to guide the finalists on what it takes to get a product listed. Esteemed beauty entrepreneurs, including Marina Kalenchyts (Wonderskin), Michael Douglas (MD London), Colette Laxton (The INKEY List) and Jamie Genevieve (VIEVE) will join the programme to share insider insights and expertise.
Who Are The Breakout Beauty UK Finalists Redefining the Beauty Landscape?
Beard Surgeons – Luxury scented grooming for men, founded by three childhood friends, reinventing beard care with style and substance.
BYERIM – A luxurious, inclusive hair and beard care line rooted in founder Erim Kaur’s cultural heritage of hair oiling and self-expression.
Clear for Men – Created by 24-year-old Louis, this skincare brand blends self-care with mental health advocacy.
Contour Cube – The viral ice facial tool designed by Sarah Forrai, combining innovation, beauty, and practicality.
Project Plump – Clean, clinically proven, needle-free plumping products inspiring self-confidence and authenticity.
Make Waves – The award-winning, refillable, gender-neutral antiperspirant brand championing sustainability and performance.
Miriam’s Collection – Hair and skincare powered by the centuries-old Yao women’s rice water rituals, reimagined through modern science.
Ominira Naturals – Science-led, heritage-inspired solutions for textured and Afro hair, made from pH-balanced, hand-infused botanicals.
Spots & Stripes – A pioneering tween/teen brand tackling skin and haircare with 100% natural, effective, age-appropriate formulas.
Stria Labs – Science-first skincare born from motherhood, offering evidence-based solutions for stretch marks and body confidence.
Tootilab – Curl care with attitude, blending inclusivity, science, and sustainability with 100% Prevented Ocean Plastic™ packaging.
2bTanned – A vibrant, inclusive tanning brand built to celebrate every skin tone, confidence, and individuality.
