Accelerating Brand Onboarding with Ignite
Brief:
Develop a scalable and streamlined “always-on” Ignite process to attract, onboard, and launch the most exciting “Boots-ready” high-growth brands, enabling rapid entry to market ahead of competitors.
Solution:
Over four months, Growth Studio worked hand-in-hand with Boots to create a comprehensive fast-track solution for brand identification, engagement, qualification, and onboarding. Our approach included:
- Strategy & Process Mapping: Co-designed a critical path and always-on process blueprint for the Ignite programme, ensuring flexibility for continuous refinement during implementation.
- Workshops & Consultations: Delivered two immersive strategy workshops and over 30 hours of deep-dive calls with 15+ Boots representatives, suppliers, and brands to refine onboarding processes.
- Brand Onboarding Testing: Conducted one-to-one consultations with several brands to stress test and optimise the Ignite framework, informed by past onboarding learnings.
- Asset Development: Produced branded assets using Canva, a user-friendly design tool, and created a “how to launch” guide to equip marketing teams for impactful brand launches.
Results:
Successfully established a scalable and robust Ignite process for identifying, onboarding, and launching brands, enabling Boots to lead in securing emerging beauty innovations.
Delivered actionable tools and resources adopted by Boots’ teams to simplify ongoing implementation.
Positioned Boots to attract and accelerate the most exciting high-growth brands, with the potential to disrupt traditional onboarding practices in the beauty sector.
Fostered internal alignment and equipped teams with the strategies needed to ensure Ignite’s success and scalability.
Conclusion:
Through close collaboration, Growth Studio helped Boots lay a strong foundation for the Ignite programme, unlocking the potential to attract and scale innovative beauty brands. As Boots refines and builds upon this work, the Ignite process is poised to set a new standard for brand onboarding in the retail sector.
We’re excited by the transformative potential of this initiative and look forward to supporting Boots in realising even bolder ambitions for the future.
