Redefining Passenger Connectivity and Revenue Models
Brief:
Design an open innovation initiative to showcase how ScotRail’s new superfast onboard internet could create value for passengers, enhance the travel experience, and unlock innovative revenue streams.
Solution:
Growth Studio led an 8-week open innovation accelerator in partnership with Strathclyde University, Cisco, and ScotRail. The programme engaged startups to develop and demonstrate innovative applications, presenting ScotRail with transformative business models, revenue generation opportunities, and enhanced customer experience tools—all powered by superfast internet connectivity.
Results:
- 10 innovative solutions showcased at the programme’s Demo Day, held at Strathclyde University.
- Brought together key stakeholders from the rail and telecoms industries, setting the stage for potential collaborations and investments.
- Highlighted ScotRail’s leadership in leveraging cutting-edge technology to improve passenger experience and drive new revenue streams.
This initiative exemplifies how startup-led innovation can align technology advancements with tangible business outcomes, creating win-win scenarios for both operators and passengers.
