Ever wondered how a beauty brand goes from concept to international recognition in just 5 years? Colette Laxton, co-founder of The INKEY List, reveals exactly how it happened.
In this intimate conversation with our Beauty Board, Colette shares the real story behind building one of the UK’s most successful skincare brands – including the near-disasters, breakthrough moments, and hard-won lessons that every beauty founder needs to hear.
Watch this essential session to discover:
- How to validate your brand idea using free tools (no expensive market research required)
- The unconventional route to retail that secured their first major orders
- Why building authentic relationships matters more than perfect pitch decks
- How to turn industry challenges into competitive advantages
- The mindset shifts that separate successful founders from the rest
“Be so obsessed with your customers that you become them. Everything else follows from there.” – Colette Laxton
Colette now serves on our Beauty Board for Breakout Beauty UK, bringing this hard-earned wisdom to the next generation of British beauty entrepreneurs.
Ready to write your own success story?
Applications for Breakout Beauty UK close September 30th. This transformative 6-week programme offers everything Colette wishes she’d had access to when starting out – from retail partnerships with Boots to investment guidance from Venrex.
