If you’re building a beauty or wellness brand and TikTok Shop isn’t yet central to your growth strategy, it probably should be. That’s exactly where Somerce comes in, joining both Breakout Beauty UK and Breakout Wellness UK 2026 as our TikTok Shop Expert Partner.
Somerce is a TikTok Shop specialist agency that drives growth for brands of every size. They work closely with businesses to understand exactly where TikTok Shop sits within a brand’s wider marketing ecosystem, then build the strategy that turns attention into lasting, repeatable growth, not just a viral moment.
For beauty and wellness founders alike, that’s exactly the gap Somerce fills. Both categories are moving fast on TikTok Shop, but the founders who win are the ones who turn a viral spike into a repeat customer. In the programmes, Somerce work alongside cohort brands throughout the curriculum, giving founders the platform expertise and commercial know-how that most early-stage brands spend years figuring out on their own, from creator partnerships to conversion, retention and everything in between. TikTok Shop strategy, taught by the people who live and breathe it, for whichever category a brand sits in.
Joe Yates, Founder & CEO at Somerce, said: “Breakout Beauty UK and Breakout Wellness is doing something we really believe in – backing founders with the kind of support that makes a real difference. That’s exactly what we do at Somerce, so joining forces was a no-brainer. We can’t wait to get stuck in and help this year’s cohort of brands grow.”
