We’re delighted to see The Industry spotlight Breakout Beauty UK and celebrate our 2024 Grand Finale winners ByErim and Make Waves. Their coverage captures the strength of the collaborative ecosystem we’ve built with partners including Boots, TikTok Shop, HSBC Innovation Banking, FDD International, Bird & Bird, the British Beauty Council, and Venrex.
The article highlights the remarkable response to this year’s programme, with over 200 founder applications, and the diversity achievements of our cohort – 80% identifying as women with significant representation from BAME founders across the industry. We’re particularly proud to see recognition for Erim Kaur’s inclusive hair and beard care brand inspired by her cultural heritage, and Oliver Batiste and Owen Machon’s refillable neutral antiperspirant brand championing sustainability and performance.
Throughout our journey supporting emerging beauty entrepreneurs, we’ve seen how the right combination of mentorship, investment guidance, retail access, and business development can accelerate brand trajectories. The Industry’s coverage reflects why Breakout Beauty UK matters – creating genuine pathways to scale, including guaranteed Boots listings and prize packages worth over £350,000.
Read the full article on theindustry.beauty here.




