Launching Summer 2026! Breakout Beauty UK is back.
After a standout first year in 2025, we are returning to find and scale the UK’s next breakout beauty brands.
Our first cohort, backed by Boots and TikTok Shop, delivered epic results. Two brands secured over £350k in support. ByErim is launching into 60 Boots stores. Make Waves is rolling out to more than 300.
Breakout Beauty UK is a fully funded, ten-week accelerator for market-ready beauty founders with the ambition to build multi-million pound brands, win major retail and become the names everyone's talking about.
Over ten fast-paced weeks, we'll help you nail your retail strategy, grow your community and sales and get media and investor attention. You'll access top-tier business development, investment opportunities, retail partnerships, and award-winning growth support that typically takes years to build. At the end, you'll pitch to a panel of experts, investors and buyers.
And the best news? It’s fully funded, so you pay nothing.
Applications for Summer 2026 opening soon.
We’re looking for founders who are ready to scale.
This programme is for founder-led UK beauty brands across skincare, makeup, haircare, bodycare, fragrance and accessories, with the ambition to break into national retail within the next 12 months.
You should already be selling, whether that is direct-to-consumer, via TikTok Shop, Amazon, or through boutique retail, and ready to take the next step.
Want to get involved?
Register your interest to be first in line when applications open.
If now feels early, join the founder community and we’ll share updates, opportunities and practical resources along the way.
You can also subscribe to the Growth Studio newsletter and follow us on LinkedIn to stay close to what’s coming next.
The beauty industry is thriving; in fact, it's growing four times faster than the wider economy. That's why I am so excited to be involved in finding the freshest brands that are driving this growth and the future of the industry. Over the last nearly ten years, I have built Trinny London and understand the determination it takes to build a successful brand and I can't wait to share my insights with the Breakout Beauty founders.
We know what it takes to fast-track founder success. Our programmes have supported over 2,500 founders, driven millions in new investment, and opened doors to the biggest names in retail. With Breakout Beauty UK, we’re bringing that same expertise to the beauty sector, creating the most powerful accelerator of its kind in the UK.
UK beauty founders are serving creativity like no one else – the ideas, the passion, the edge? Unreal. But let’s be real, talent needs backing to blow up properly. That’s why I’m thrilled to be an Ambassador for Breakout Beauty UK. We’re hunting for the next big name – the ones with vision, fire, and the guts to go all the way. If that’s you, let’s make it happen.
At Boots, we’re committed to bringing the very best of beauty to our customers. Breakout Beauty UK gives us a unique opportunity to nurture emerging brands and empower the next generation of British beauty founders, whilst also bringing fresh innovation and exciting new products to the UK high street. As the nation’s favourite beauty retailer, we’re proud to play a role in shaping the future of beauty, making it more inclusive, inspiring, and accessible to all.
The beauty industry is a certified growth sector and this will only be sustained if the innovative and pioneering brands of tomorrow are given opportunities to scale and develop. This new initiative is an exciting collaboration offering tangible access to capital and business support, I am excited to see the next generations of brands pitch and the breakout businesses grow.
TikTok Shop is the UK’s launchpad for the next generation of beauty businesses. We are proud to see so many innovative, passionate founders with incredible products being discovered in real-time by millions of shoppers. We look forward to working with Breakout Beauty to find the next breakthrough beauty brand in the UK, and helping them to reach new heights on TikTok Shop.
The UK has a long history of creating pioneering beauty brands, that have shaped the industry worldwide. We are excited to meet the next generation of beauty innovators, and to support them to build the future of British beauty on a global stage.
With a track record of supporting businesses in the cosmetics, beauty and fragrance spaces, Bird & Bird is delighted to be the legal partner for Growth Studios and Breakout Beauty UK. The cosmetics, beauty and fragrance sectors are highly competitive and require flexibility and dynamism in light of changing consumer preferences, legal and regulatory developments, sustainability concerns, and technological innovations - and that’s where Bird & Bird comes in. We are expertly placed to provide a full spectrum of legal advice for growing brands - providing strategically specialist solutions through all stages of the product and brand lifecycle.
It’s never been easier to start a beauty brand — but never harder to scale one.
We’ve built Breakout Beauty UK to change that.
Growth Studio has assembled a coalition of mentors, investors, media and buyers to support founders with serious ambition. We want to meet the next generation of breakout, headline and global beauty brands.
The Breakout Beauty UK programme has challenged me to the extreme, but I have learnt an amazing amount and made great contacts, that will be so useful, as I move my business forward. And the support from the Growth Studio team has been amazing – they never seemed to tire of my endless questions. It’s been tough and stressful, but I’m glad that I did it and I’m super grateful for the support the team has given me and Spots & Stripes. I’m going into ’26 really fired up now – with ideas and knowledge. Thank you!
The Breakout Beauty UK programme returned my confidence to myself and my business. I feel like I can conquer the world!
I didn’t know what to expect from the Breakout Beauty UK programme when we signed up, but honestly I was blown away. I found a community of incredible people, and the support has been absolutely incredible from day one.
Really loved working with everyone in the Growth Studio team. You’ve all truly made an impact on us not only as a business but as individuals. Truly appreciate you being part of the journey.
I joined the Breakout Beauty UK programme hoping to up-skill, meet new people and get back into business mode after years of working from home around my kids. What I didn’t expect was just how much it would open my eyes to the potential of my brand. I can now see so many more possibilities than I ever realised before. I’m leaving with a clear plan, bigger ambitions, amazing contacts, heaps of practical insight and even an ongoing conversation with the UK’s biggest beauty retailer. It’s genuinely been a game-changing experience for me.
Thank you for helping me to feel more confident in myself and my brand. Thank you for taking a chance on me and for the connections I’ve made. The connections have been priceless, and every single week has been full of incredible information. Every single person from the Growth Studio team have been so supportive, friendly and have given me the feedback I need to hear in order to grow. I genuinely feel as though I could be a 6-figure brand in 2026, and if it wasn’t for the Breakout Beauty UK programme then I wouldn’t have that belief. Thank you for opening the doors!
I honestly had the best time on Breakout Beauty UK. As a sole small business owner, it was so wonderful to meet other business owners and make some great friendships. It’s a great way to learn about what getting into retail is really like, securing investment and other things from key figures in the space that you perhaps not be able to without a programme like this.
Wow, blown away by the level of support and mentorship. Breakout Beauty UK has impacted us all in ways we never even imagined.
Breakout Beauty UK has been a real step change for our business, and we couldn’t be more grateful for the opportunity.
The Breakout Beauty UK programme was probably the most valuable part of my brands journey, from the networking to the insight to what retailers require or look for. I feel the programme has catapulted our brand and vision on retail.
The Breakout Beauty UK programme was extremely helpful, thanks to the Growth Studio team for this amazing opportunity. The mentorship, connections and knowledge gained has been incredible.
You guys are clearly head and shoulders above other accelerators. At my New York pitch, the feedback was insane. All the startups said they learnt so much from how I pitched.
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