Breakout Wellness UK is an intensive eight-week accelerator built to find the next breakout wellness brands.
This programme is for market-ready founders with strong products and the ambition to build multi-million-pound businesses, scale into retail, and become category leaders.
Breakout Wellness UK helps founders move from product-led to brand-led, from D2C to retail, and from steady growth to serious scale. We focus on retail readiness, growth strategy, brand positioning and commercial credibility, putting you in a position to attract the right partners, investors and opportunities.
Applications now open until 18 August!
Launching Summer 2026!
We are looking for founder-led UK wellness brands with a strong product, early traction and the ambition to scale. Brands already selling DTC or through early retail channels, and ready to take the next step into national retail, partnerships and faster growth.
This programme is built for founders working across supplements and remedies, women’s health, gut health and nutrition, sleep, stress & mood, performance & energy, functional food & drink, and everyday wellness. If you are building something genuinely differentiated and you are ready to move from steady progress to serious momentum, this programme is for you.
Two brands will get dedicated platform support, exclusive creator matchmaking, reduced fees, and fulfilment benefits to supercharge your growth on one of the world's fastest-growing shopping platforms valued at £150k each.*Ts & Cs apply.
Breakout Wellness UK gives you direct access to the retail buyers shaping the UK wellness market - through an exclusive Immersion Day and curated one-to-one meetings. No cold outreach. No waiting rooms. Just the right conversations, at the right time.
Fast-track your growth with curated introductions to leading investors in the beauty and wellness space, in our wider network of venture partners.
The Wellness Board brings together founders, scientists and industry names who've already scaled the brands you admire. Real experience. Honest advice. Connections that last well beyond the eight weeks.
From warehousing to last-mile delivery, you'll get hands-on support to make sure your operations can actually keep up with your growth. Because scaling a brand that can't fulfil its orders isn't scaling - it's a problem waiting to happen.
Eight weeks of work. One room of the people who can change everything. Demo Day brings together investors, retail buyers, press and industry names in Central London. You pitch. They listen. The right ones follow up.
Breakout Wellness UK gives you direct access to the retail buyers shaping the UK wellness market
Ambassadors who’ve built their own cult followings know exactly what speaks to consumers - and how to scale. They’ll champion your brand with insider expertise, showcasing product efficacy and growth-focused mentorship to your community.
Our investor ambassadors bring strategic vision and market credibility. They’ll advocate for your brand story in high-impact settings, unlock valuable introductions, and reinforce your proposition with a seal of financial confidence.
Partner with creators who know the grind of building a business organically. They’ll authentically integrate your products into their content, share real-world results, and inspire their followers to become your next loyal customers.
This programme is for founders who have a strong product, early traction and the ambition to build a multi-million-pound brand that belongs in retail and on a much bigger stage. We help you move faster and smarter. From sharpening your retail and growth strategy to building real brand pull, commercial credibility and investor readiness.
Master what it takes to get stocked in major retailers from people in the know.
Getting your model, metrics and narrative ready for real investment conversations.
Get seen, heard and remembered, and build your profile in the consumer and industry press.
Well known wellness founders, investors and buyers will share their unique expertise - what works (and what things you shouldn't do) when growing your business.
From Growth Studio - award-winning startup experts who'll help you become an expert, confident presenter.
Exclusive 121 mentorship covering everything from retail strategy to branding, forecasting to warehousing, and more.
The Breakout Beauty UK programme returned my confidence to myself and my business. I feel like I can conquer the world!
I didn’t know what to expect from the Breakout Beauty UK programme when we signed up, but honestly I was blown away. I found a community of incredible people, and the support has been absolutely incredible from day one.
Really loved working with everyone in the Growth Studio team. You’ve all truly made an impact on us not only as a business but as individuals. Truly appreciate you being part of the journey.
Thank you for helping me to feel more confident in myself and my brand. Thank you for taking a chance on me and for the connections I’ve made. The connections have been priceless, and every single week has been full of incredible information. Every single person from the Growth Studio team have been so supportive, friendly and have given me the feedback I need to hear in order to grow. I genuinely feel as though I could be a 6-figure brand in 2026, and if it wasn’t for the Breakout Beauty UK programme then I wouldn’t have that belief. Thank you for opening the doors!
Breakout Beauty UK has been a real step change for our business, and we couldn’t be more grateful for the opportunity.
Working with Growth Studio has been instrumental in helping us scale with much more clarity and purpose. Their strategic guidance challenged us to think differently in offering honest, hard truths that ultimately sharpened our approach. The team were fantastic to work with, supportive, insightful, and genuinely committed to our success.
It’s never been easier to start a wellness brand — but never harder to scale one.
We’ve built Breakout Wellness UK to change that.
Growth Studio has assembled a coalition of mentors, investors, media and buyers to support founders with serious ambition. We want to meet the next generation of breakout, headline and global wellness brands.
Wellness has the power to make a real difference to people’s everyday lives, and that’s why I’m delighted to support Breakout Wellness UK. I know first-hand the passion, hard work, and determination it takes to build a brand from the ground up, and programmes like this give founders the tools, confidence, and connections they need to turn great ideas into lasting impact. I’m excited to help support and celebrate the entrepreneurs who are shaping the future of wellness in a meaningful and authentic way.
Building a business is incredibly rewarding, but it can also be hard and lonely at times. I’ve learned so much from the founders, operators and investors who have shared their experience and opened doors for me along the way. Joining the Wellness board is an opportunity to pay that forward and support the next generation of health and wellness entrepreneurs building meaningful businesses that improve people’s lives.
Healthcare today is built to treat us once we're already sick. We have to turn that tide, and diagnostics is the industry that holds the power to do it. Backing founders like the Breakout Wellness UK cohort is how we build a world where staying healthy is the default, not the exception.
Breakout Wellness is exactly the kind of programme we wish had existed when we were starting out. We've made the mistakes, navigated the hard parts, and learned what it actually takes to scale in this space - and this is where we get to hand that knowledge forward. The wellness industry gets better when the founders shaping it have the right support, connections and confidence to do it properly.
There’s a big difference between a great idea and a business that actually works. I’m excited to support founders with the practical insight and resilience needed to navigate that gap and build something purposeful, meaningful and built for the long term.
I started Luna Daily because I couldn't find a brand that spoke to my experience – and along the way I've been fortunate to have incredible mentors helping me build. Supporting emerging wellness founders is my way of paying that forward.
I wish something like Breakout Wellness UK had existed when we were building The Gut Stuff. We're proof you can start, scale and sell a wellness business with no experience - but we turned up to a marathon running purely on gut instinct. These founders get a head start.
We know what it takes to help founders move faster and scale with confidence. At Growth Studio, we have supported more than 2,500 startups, unlocked millions in new investment and helped ambitious brands open doors to retail and commercial partners that matter. With Breakout Wellness UK, we are bringing that same proven approach to the wellness sector, backing the next generation of founder-led brands ready to build at scale.
In a social media-driven market, powered by the accessibility of platforms like TikTok and Shopify, virality can transform a brand overnight. It’s never been easier to launch and gain traction, but scaling into retail and sustained growth is the real challenge.
At Finishing Line, we operate at that inflection point, where operational excellence becomes a true growth enabler. Sponsoring this programme lets us support the next wave of founders with the infrastructure and experience needed to turn momentum into meaningful scale.
We’re excited to be part of a platform shaping the future of wellness brands in the UK.
Wellness is no longer a niche. It is one of the fastest moving consumer categories in the UK, driven by real shifts in how people think about health, longevity and everyday performance. We are seeing founders build smarter, more evidence-led brands, but many stall at the point of scale. Breakout Wellness UK is designed to meet that moment, helping high-potential founders turn momentum into sustainable growth and commercially credible businesses.
Terms & Conditions of Participation
Breakout Wellness UK Accelerator
Effective Date: 25 June 2026
These Terms and Conditions (“Terms”) govern participation in the Breakout Wellness UK Accelerator programme (“the Programme”) operated by Growth Studio Group Ltd (“Growth Studio”, “we”, “our”, “us”) in partnership with sponsors and delivery partners.
Breakout Wellness UK is an eight-week accelerator designed to support high-potential UK wellness brands with growth, media exposure, and investment-readiness. Finalists receive expert support, access to retail opportunities, and exposure across media and partner channels.
To be eligible to apply and participate, you must:
Finalists (between 10 and 12 participants, as determined by Growth Studio at its sole discretion) will receive:
By accepting a place on the Programme, you agree to:
Two brands will receive the Breakout Wellness UK Winner’s Package, subject to eligibility, these Terms, and the requirements of the relevant package partner.
The Winner’s Package
The winners will receive a tailored package of strategic support designed to accelerate their next stage of growth. This may include a social commerce platform partnership (partner and details to be confirmed), alongside access to buyers, retailers, distributors and investors within the Breakout Wellness UK network, showcase opportunities at key programme moments, and strategic support from programme partners and board members.
Additional Benefits: A range of support from programme sponsors, partners, or collaborators, which may include commercial introductions, strategic advisory support, event invitations, profile-building opportunities, or other in-kind benefits. The final composition, value, and delivery of these benefits are subject to change at Growth Studio’s discretion.
The Winner Package is comprised of combined in-kind benefits, strategic support, and commercial opportunities based on current sponsor and partner commitments. Any stated or implied value is indicative only and does not constitute a cash value, a guaranteed value, or a cash payment, and no cash alternative will be offered under any circumstances.
Growth Studio coordinates and facilitates the Winner Package on behalf of its partners but is not itself the provider of any element supplied by a package partner. Each element of the package is provided directly by, and remains subject to, the relevant partner’s own eligibility criteria, terms, policies, and operational requirements, which a winner may be required to accept separately and directly with that partner as a condition of receiving that element. It is the winner’s sole responsibility to ensure they meet each partner’s requirements. Growth Studio makes no representation or warranty that a winner will meet a partner’s internal eligibility requirements, and accepts no liability whatsoever if any package element cannot be awarded or accessed as a result.
Growth Studio’s partners may modify, substitute, or withdraw any package element at their discretion, including where required by their own policies or operational needs. Growth Studio also reserves the right to modify, substitute, or cancel any package element due to circumstances beyond its control (including sponsor withdrawal, partner availability, or changes in partner offerings), without liability. Where an element is modified, substituted, or withdrawn, Growth Studio will use reasonable endeavours to notify the affected winner and to secure an alternative element of comparable value from the relevant partner, but does not guarantee that an alternative will be available.
If a winner does not receive a package element as described, their query should be raised with Growth Studio in the first instance at hello@growthstudio.co.uk. Growth Studio will engage with the relevant partner as appropriate, but does not guarantee a particular outcome, and accepts no liability for a partner’s failure or refusal to provide, deliver, or fulfil any package element, including for any resulting loss of profit, revenue, opportunity, or anticipated value.
The Winner Package is non-transferable and non-assignable unless otherwise agreed by Growth Studio in writing. The organiser’s decisions regarding package allocation and terms are final.
As a condition of accepting the Winner Package, the winning brand consents to Growth Studio sharing its relevant contact and business details with the applicable package partner(s), solely for the purpose of coordinating and delivering that package. Each partner will separately process that data in accordance with its own privacy policy, and a winning brand may withdraw this consent at any time by contacting hello@growthstudio.co.uk, though doing so may mean a package element can no longer be delivered.
By participating in the Programme, you agree that:
Growth Studio and its partners will handle all personal and commercial data in accordance with UK GDPR and our Privacy Policy, available at https://www.growthstudio.com/privacy-policy/. Growth Studio acts as data controller in respect of personal data collected through the Programme. Where Growth Studio shares a participant’s or winner’s personal data with a named Programme partner (including as described under “The Winner Package” above), it will do so only on the basis of the participant’s or winner’s consent, and will identify the relevant partner and purpose at the point that consent is sought.
Both parties agree to keep confidential any sensitive or proprietary information shared during the Programme. Participants must not share commercially sensitive information about other cohort members or partners outside Programme sessions without express permission. Growth Studio will treat participant commercial information (including financial data, supplier relationships, and unreleased product information) as confidential and will not disclose it to third parties without the relevant participant’s prior written consent, except where required by law or regulation.
Growth Studio reserves the right to change the format, timeline, partner involvement, or other aspects of the Programme at any time, including cancellation due to circumstances beyond its reasonable control (including but not limited to acts of God, pandemic, regulatory change, or loss of key partners).
In the case of cancellation, Growth Studio will make reasonable efforts to inform participants promptly and provide an alternative where feasible. Growth Studio accepts no liability to participants for any loss or cost arising from Programme cancellation or material change.
Participation in the Programme and/or winning the Winner Package does not guarantee any commercial agreement, investment, retail listing, or other outcome. Any post-programme outcomes (such as partnerships, sales, or funding) are subject to independent negotiation between the relevant parties and are entirely outside Growth Studio’s control or responsibility.
Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, fraud, or fraudulent misrepresentation.
Subject to the above, Growth Studio, its staff, mentors, and partners accept no liability for any loss, damage, cost, or claims arising directly or indirectly from participation in the Programme, including any failure to receive or access a package due to a package partner’s eligibility requirements or decisions.
Participants are responsible for their own insurance, legal compliance, and operational decisions throughout and beyond the Programme.
Growth Studio reserves the right to disqualify any participant who, in Growth Studio’s reasonable opinion:
Growth Studio may assign, transfer, or novate its rights and obligations under these Terms to any successor entity or organisation that takes over the operation of the Programme (including any restructuring, rebranding, or transfer to an affiliated company), without requiring participant consent, provided that the standard of the Programme is not materially diminished. Growth Studio will notify participants of any such transfer as soon as reasonably practicable.
Participants may not assign, transfer, or otherwise deal with their participation in the Programme without Growth Studio’s prior written consent.
In the event of any complaint or dispute arising in connection with the Programme, participants should first contact Growth Studio in writing at hello@growthstudio.co.uk, setting out the nature of the complaint in reasonable detail. Growth Studio will acknowledge receipt within five business days and aim to resolve the matter within 20 business days.
If the matter cannot be resolved through this process, the parties may seek to resolve the dispute by mediation before commencing formal legal proceedings. Nothing in this clause prevents either party from seeking urgent injunctive or other interim relief from the courts.
These Terms are governed by the laws of England and Wales. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Yes. The Breakout Wellness UK programme is completely free for founders to apply, join and participate in.
Applications now open until 18 August. Programme going live on 22 September 2026.
The Breakout Wellness UK programme is a mixture of live face-to-face days, and additional virtual workshops.
We are selecting 10 teams to join the Breakout Wellness UK cohort. Each team will leave with fine-tuned business, expertise on how to scale their businesses, and a plethora of new skills and new industry contacts. The programme will culminate in a final pitch day, where wellness founders get the opportunity to compete for an exclusive winner package designed to send their business into the stratosphere.
We’re looking for independent, UK-based wellness brand founders with an existing product in the market—think women’s health, gut health & nutrition, functional food & drink, performance & energy, sleep, stress & mood, everyday wellness or adjacent categories. You’ll need to have early traction (some sales, strong engagement, or early press) and be ready to scale.
We’re selecting 10-12 founders to take part in the Breakout Wellness UK programme. These will be the brands we believe are most ready to grow, show up, and stand out.
No, but you’ll need to be able to travel to London for in-person days over the eight-week programme. We’ll give you the dates in advance so you can plan around them.
You should expect to commit around 2–3 days per week during the eight-week programme. This includes face-to-face days, virtual workshops, and optional drop-in support sessions.
Participation in Breakout Wellness UK and/or winning the Winner Package does not guarantee any commercial agreement or investment.
Perfect. This programme is designed with solo and small-team founders in mind. You’ll be surrounded by people who get it, and supported every step of the way.
Two brands will receive the Breakout Wellness UK Winners’ Package, subject to eligibility, these Terms, and the requirements of the relevant package partners.
The Winners’ Package
Two brands brand will get dedicated platform support, exclusive creator matchmaking, reduced fees, and fulfilment benefits to supercharge your growth on one of the world’s fastest-growing shopping platforms valued at £150k each.*Ts & Cs apply.
Package Value and Conditions:
The Winner’s Packages is made up of in-kind benefits, commercial opportunities, and strategic support provided by programme partners and the wider Breakout Wellness UK network. Package elements may vary depending on partner availability, category fit, growth stage, and the winner’s ability to meet relevant partner requirements. The organiser reserves the right to modify, substitute, or withdraw any package element without liability. No cash alternative will be offered. Packages are non-transferable and non-assignable unless otherwise agreed by the organiser. Winners must comply with all partner requirements, platform rules, and eligibility criteria. The organiser’s decisions regarding package allocation and terms are final.
Participants must:
Attend all mandatory events, workshops, and final showcase presentations.
Be available for media, PR, and marketing activities throughout the programme.
Document their teams experience on the programme with a weekly social post, story or reel on Instagram or TikTok and on Linkedin, tagging @BREAKOUT, @breakout.uk, @breakoutuk and @growthstudio.
Provide timely responses and materials requested by Growth Studio or its partners.
Represent their brand professionally and responsibly at all times during the programme.
Application open now open! To apply, complete the online application form via the Breakout Wellness UK website before the 18th of August; shortlisted brands will then be invited to interview as part of the selection process.
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