The Fragrance Foundation Next Gen Accelerator supports early-stage fragrance businesses with the ambition to scale, secure retail and investment, and strengthen their commercial foundations.
Selected founders take part in a structured accelerator programme combining in-person masterclasses, virtual workshops and one-to-one mentorship. The programme prepares brands to showcase and pitch at National Fragrance Week in March, followed by continued expert-led sessions and an industry-facing showcase later in the year.
The programme is hybrid, with virtual mentoring and masterclasses alongside key in-person sessions and live industry events in London, culminating in a high-profile pitch opportunity and end-of-programme showcase.
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