What’s The Secret Formula for Winning Awards?
It’s awards season again and businesses of all shapes and sizes are launching themselves into the spotlight to bring home the trophies!
Know Your Body Language: Top Tips from Judi James
Judi James is a leading communication and body language expert who regularly appears on TV and radio, analysing major political, royal and celebrity events.
Today we launched the biggest accelerator programme dedicated to combating air pollution. The question is ... why aren't there more?
After months planning and secret activity, we can finally come out into the open and announce the launch of the Breathable Cities accelerator programme, with our partners Impact on Urban Health. It's a programme - the biggest of its kind - dedicated to finding and nurturing the most innovative, exciting, investable and scalable startups who can eliminate and reduce air pollution in cities.
Pirate Metrics for Startups- a quick and dirty overview for how to track your sales and growth funnel
Pirate Metrics are the key measurements to monitor and optimize how you get and grow your customer base, that is, the data that demonstrates if your sales funnel is working as hard as it could be. It looks at how you get customers, what conversion journey they go on, how often they use your products, how much they get their friends to join you, and ultimately how much money they spend on your.
Oh British Airways, someone please give your Marketing team an intervention....
As the brand launches yet another top-dollar campaign presenting a brand so unrecognisable to its customers, I can’t help wonder how its advertising has, once again, so staggeringly missed the mark. As an advert that celebrates the diversity and make-up of our shores it cannot be faulted, it made me deeply proud to be British, but as a brand ad…