At Growth Studio, we help startups focused on improving planet health, succeed, grow, and attract investment. Indeed, it's fundamental to our own success that our startup community secure motivated investors. And our most recent Breathable Cities programme for clean air startups is no exception.

After months planning and secret activity, we can finally come out into the open and announce the launch of the Breathable Cities accelerator programme, with our partners Impact on Urban Health. It's a programme - the biggest of its kind - dedicated to finding and nurturing the most innovative, exciting, investable and scalable startups who can eliminate and reduce air pollution in cities.

I was walking through one of London’s less salubrious streets in Soho earlier today and was hit by the number of adult sex shops – of which there are many many many in Soho (our very central former red-light district) - with sandwich boards, dog-eared posters and window displays advertising

Pirate Metrics are the key measurements to monitor and optimize how you get and grow your customer base, that is, the data that demonstrates if your sales funnel is working as hard as it could be. It looks at how you get customers, what conversion journey they go on, how often they use your products, how much they get their friends to join you, and ultimately how much money they spend on your.

As the brand launches yet another top-dollar campaign presenting a brand so unrecognisable to its customers, I can’t help wonder how its advertising has, once again, so staggeringly missed the mark. As an advert that celebrates the diversity and make-up of our shores it cannot be faulted, it made me deeply proud to be British, but as a brand ad…